BRAND COMMUNICATION FOR SCREEN MEDIA

MEDIA STRATEGY

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TRANSFORMATIONAL MEDIA

Tom Kounelis specializes in brand communication for screen media. His mission is to help galvanize the manner in which people interact with your brand.

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MEDIA STRATEGY

Comprehensive communication strategies for businesses, organizations, and entrepreneurs.

BRAND NARRATIVES

Transmedia content and communication that promote engagement and interaction. 

BRAND DESIGN

Brand identity and content design, integrated seamlessly across all media platforms. 

Reaching people is easy. Cultivating meaningful, enduring relationships is another matter. 

SERVICES

Tom finds the heart of your brand’s story — that inflection point where authenticity meets inspiration — and seeds this narrative throughout all the media platforms that populate your overarching communication strategy.

MEDIA STRATEGY

Developing the strategic foundation for dynamic communication and a compelling brand experience. 

BRAND NARRATIVES

Transmedia content and communication crafted expressly to transform brand awareness into brand advocacy. 

BRAND DESIGN

Signature identity and content design that distinguishes brands in a sea of competing media. 

VIDEO PROFILES

Motivational, high-polish featurettes that showcase brand image, products, and special events. 

EARNED MEDIA

Topical, customer-first storytelling that promotes engagement, inspires interaction, and builds trust. 

COMMUNITY SERVICE

Pro bono requests from NPOs with whom Tom is philosophically aligned will be thoughtfully considered.

DYNAMIC COMMUNICATION STRATEGIES STRENGTHEN BRANDS AND FOSTER GROWTH

THE PROCESS

Whatever the type of project — from a big-picture strategic initiative to short-term tactical support — Tom remains committed to ensuring your investment in him continues to pay dividends long after the work is done.

DISCOVERY

Development of a media strategy that aligns with your business objectives and marketing goals. 

EXECUTION

Focused, efficient planning and implementation that brings your media strategy to life. 

GUIDANCE

The tools and the training required to ensure your in-house team can continue to build on this success. 

ABOUT TOM

Veteran media executive Tom Kounelis and his team now work with companies from across all business sectors. Tom is always at the center of every project.

Tom Kounelis

Tom Kounelis

Managing Director

As a broadcast media executive, Tom Kounelis has directed the market strategies of media brands on four continents and in four languages, including TBS (U.S.), CTC (Russia), Fox and NatGeo (Japan), and Alhurra (Middle East).

Now, he works with clients from all business sectors, providing them with the branding, marketing and communication expertise routinely applied at successful media companies.

From brainstorming to strategic development and tactical execution, Tom has proven himself to be a refreshingly innovative marketing partner with a thoughtful understanding of the disciplines surrounding the growth and evolution of successful brands.

Tom Kounelis

Tom Kounelis

Managing Director

As a broadcast media executive, Tom Kounelis has directed the market strategies of media brands on four continents and in four languages, including TBS (U.S.), CTC (Russia), Fox and NatGeo (Japan), and Alhurra (Middle East).

Now, he works with clients from all business sectors, providing them with the branding, marketing and communication expertise routinely applied at successful media companies.

From brainstorming to strategic development and tactical execution, Tom has proven himself to be a refreshingly innovative marketing partner with a thoughtful understanding of the disciplines surrounding the growth and evolution of successful brands.

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